OK, everyone has a sales funnel, that’s a given.
The answer is simple enough…you have to have a place where you convey information to prospects coming to your site.
For example, let’s say you are selling information about a hobby.
We will use golf since it’s one of the most popular “hobby” niches out there.
Let’s say you also have a product or two to promote or a newsletter you’d like to publish.
How are you going to start selling the product? Promote your newsletter?
Leverage the Internet
If you are going to use the Internet to sell or promote any product or service, you need to find a way to operate 24 hours a day, 7 days a week using the Internet.
Golf is a sport played around the world.
How many people do you know in a foreign country that play golf?
Chances are, not that many.
However, if you harness the power of the Internet by providing a free instructional video or a monthly newsletter covering golf topics…
…and it’s somewhat interesting to boot, you will have the opportunity to collect a name and an email address (in exchange for the video or newsletter) and you will be able to stay in contact with these folks by providing them with excellent service and information about your favorite sport!
A sales funnel is what will help you leverage the Internet and turn your efforts into something that people can actually utilize making you the new “expert” with the advice…and occasional product to sell.
Over time, you can create a list of thousands of people that read your articles, listen to your advice and possibly even buy the products that you promote!
I’m not saying that you are going to compete with Ping or Titleist, but you can position yourself to be the golf pro you always wanted to be or even…dare I say it…profit from your hobby.
And there isn’t a thing wrong with that!
How to Build Your Sales Funnel
Building your sales funnel is not that difficult.
At this time, there are many ways that you can do this, many people specialize in creating sales funnels for people involved in just about any niche you can think of.
The first company that comes to mind is clickfunnels.
This is a company that provides information, training and creation of sales funnels using their software.
You could also use LeadPages, which is another company that does the research and creates beautiful and professional looking landing pages and opt-in pages for your potential prospects to come to.
These pages often will be attached or “integrated” with an email marketing company such as Aweber, Constant Contact or MailChimp to name just a few.
What is an Auto-responder?
Before I get too far down the road, I probably should answer the question, what is an auto-responder.
In a nutshell, an auto-responder is an email marketing system that let’s you create pre-written email campaigns for the prospects opting into your landing page.
Typically, you would set up an auto-responder with about 30 or so email messages with information about your niche and every so often with a pitch for a particular product that you find useful.
You can place links to the product page of your website or even a specific product that you are promoting within the email itself.
An auto-responder allows you to follow up with prospects that come to your site and sign up for that instructional video or newletter.
Many auto-responders also have the ability to send out an email “blast” to those on your list.
Let’s say that you have an auto-responder set up with 3 or 4 weeks of emails providing information about your niche.
If you would like to send out an email to the entire list of prospects that you have attained, you can do that with an email blast that will send that particular email right away.
This is a better way to send out a weekly or monthly newsletter to those folks on your list providing them with informaiton or whatever it is that you’d like to share.
Got it! What’s a Landing Page
A landing page is the first place a person, i.e. prospect, will come to.
For instance, if you have an ad pertaining to a product that you are currently promoting, when a prospect clicks on the link within the ad they will arrive at your landing page.
Some landing pages have videos, many do not, but this is the first page that folks come to.
Often times landing pages will have an “opt-in” box where you will collect a name and an email in exchange for that instructional video or a report or newsletter.
This is how you start to build your list.
Once on the list, and once someone enters their name and email in the opt-in box, the auto-responder series will start.
You can also re-direct your prospect to a sales page where you are promoting a product or service.
Or, you can send them to a simple Thank You page that let’s them know they have subscribed to your newsletter.
Develop Your Relationships
A sales funnel often times allows you to develop a relationship of sorts with people that come to your site.
With a sales funnel, you can keep in contact with those that have opted in and grow your following.
Who knows where this could lead!
But I will stress that you should nurture those relationships, develop them over time. Soon enough, you will be the expert in your field!
No matter what your niche is, having a sales funnel in place to promote information, a service or even a product will help you harness the power of the net.