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Setting up a Sales Funnel

Sales funnel

OK, everyone has a sales funnel, that’s a given.

But why?

The answer is simple enough…you have to have a place where you convey information to prospects coming to your site.

For example, let’s say you are selling information about a hobby.

We will use golf since it’s one of the most popular “hobby” niches out there.

Let’s say you also have a product or two to promote or a newsletter you’d like to publish.

How are you going to start selling the product? Promote your newsletter?

Leverage the Internet

If you are going to use the Internet to sell or promote any product or service, you need to find a way to operate 24 hours a day, 7 days a week using the Internet.

Golf is a sport played around the world.

How many people do you know in a foreign country that play golf?

Chances are, not that many.

However, if you harness the power of the Internet by providing a free instructional video or a monthly newsletter covering golf topics…

…and it’s somewhat interesting to boot, you will have the opportunity to collect a name and an email address (in exchange for the video or newsletter) and you will be able to stay in contact with these folks by providing them with excellent service and information about your favorite sport!

A sales funnel is what will help you leverage the Internet and turn your efforts into something that people can actually utilize making you the new “expert” with the advice…and occasional product to sell.

Over time, you can create a list of thousands of people that read your articles, listen to your advice and possibly even buy the products that you promote!

I’m not saying that you are going to compete with Ping or Titleist, but you can position yourself to be the golf pro you always wanted to be or even…dare I say it…profit from your hobby.

And there isn’t a thing wrong with that!

How to Build Your Sales Funnel

Building your sales funnel is not that difficult.

At this time, there are many ways that you can do this, many people specialize in creating sales funnels for people involved in just about any niche you can think of.

The first company that comes to mind is clickfunnels.

This is a company that provides information, training and creation of sales funnels using their software.

You could also use LeadPages, which is another company that does the research and creates beautiful and professional looking landing pages and opt-in pages for your potential prospects to come to.

These pages often will be attached or “integrated” with an email marketing company such as Aweber, Constant Contact or MailChimp to name just a few.

What is an Auto-responder?

Before I get too far down the road, I probably should answer the question, what is an auto-responder.

In a nutshell, an auto-responder is an email marketing system that let’s you create pre-written email campaigns for the prospects opting into your landing page.

Typically, you would set up an auto-responder with about 30 or so email messages with information about your niche and every so often with a pitch for a particular product that you find useful.

You can place links to the product page of your website or even a specific product that you are promoting within the email itself.

An auto-responder allows you to follow up with prospects that come to your site and sign up for that instructional video or newletter.

Many auto-responders also have the ability to send out an email “blast” to those on your list.

Let’s say that you have an auto-responder set up with 3 or 4 weeks of emails providing information about your niche.

If you would like to send out an email to the entire list of prospects that you have attained, you can do that with an email blast that will send that particular email right away.

This is a better way to send out a weekly or monthly newsletter to those folks on your list providing them with informaiton or whatever it is that you’d like to share.

Got it! What’s a Landing Page

A landing page is the first place a person, i.e. prospect, will come to.

For instance, if you have an ad pertaining to a product that you are currently promoting, when a prospect clicks on the link within the ad they will arrive at your landing page.

Some landing pages have videos, many do not, but this is the first page that folks come to.

Often times landing pages will have an “opt-in” box where you will collect a name and an email in exchange for that instructional video or a report or newsletter.

This is how you start to build your list.

Once on the list, and once someone enters their name and email in the opt-in box, the auto-responder series will start.

You can also re-direct your prospect to a sales page where you are promoting a product or service.

Or, you can send them to a simple Thank You page that let’s them know they have subscribed to your newsletter.

Develop Your Relationships

A sales funnel often times allows you to develop a relationship of sorts with people that come to your site.

With a sales funnel, you can keep in contact with those that have opted in and grow your following.

Who knows where this could lead!

But I will stress that you should nurture those relationships, develop them over time. Soon enough, you will be the expert in your field!

No matter what your niche is, having a sales funnel in place to promote information, a service or even a product will help you harness the power of the net.

Good luck!

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What do you Want? | EMSG Podcast

It’s a simple question…

…”what do you want?”

Now you’re thinking, “That’s NOT a simple question!”

And, of course, you are right…it’s not really all that simple.

But it is an important question and one that you should give a lot of thought to before you step into the own my own business world.

So many times people come online thinking that they want to make a lot of money, but I can assure you that isn’t enough.

Why do you want a lot of money?

Do you really want a lot of money?

Maybe you just want time, or a vacation, or a new home, new car, etc.

Figuring out what it is that you want is important for a variety of reasons, but perhaps one of the most important is because your want or your why is what will keep you going when the world around you is falling apart.

See you at the top!

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Morning Routine for Success|Podcast

morning routine

One of the things that I started doing a while back that really helped me become more focused and productive was to create a morning routine.

I understand that a lot of people have a routine, but how many are really being mindful and focused on their needs rather than some rote actions that lead us from the house, to work and then back home again?

You know, the rat race routine?

Creating the Routine

I’m not talking about the motions you go through in order to get out of the house to your job.

Nor am I talking about the requirement to get out and do some extreme form of Yoga.

What I am talking about here is setting up a routine to set up your day, your week and so on, being mindful of the path that you are walking to achieve your goals.

We are no longer going to go through the motions of the inevitable daily job grind

Rather, I am talking about a specific routine that you create for you!

Getting up early

There are many benefits to waking up early.

Former U.S. Navy SEAL Jocko Willink gets up every morning at 4:30 a.m.

Why?

In his own words, ” That’s what you do. Impose discipline on your life. That’s the way it works.”

And it is true! Setting a time like 4:30 am requires you to get out of bed, often times when you do not feel like it.

More importantly, getting up early gives you “extra” time to plan out your day, exercise or simply collect your thoughts before anyone else is stirring around.

Getting up early and doing the other tasks that require self-discipline are things that you do because you choose to do them and you commit to that choice.

You set yourself apart from the crowd, from the rat race by making the simple decision to get up.

Setting the Tone with your Morning Routine

Getting up in the morning is just one way to start a process and habit of positive programming.

In those early morning hours, you can make time to read a good book, write, create a daily vlog or blog post, exercise, meditate.

The key here is that you are controlling the moments with these simple actions.

You can watch motivational videos on success.

You can learn a new tactic or strategy for your business.

Most importantly, you can set the tone for the day.

Rather than dread the morning that often times takes you from the home to a less than positive work environment, you now can set a tone for success and inspiration.

Now you can “attack” the day. You can make plans to achieve your goals and execute some of those plans.

It’s not about being some “morning person,” but rather about directing your activities that are more meaningful and proactive.

Most people will stay in bed and their lifestyle will not change a bit.

Becoming a more disciplined person will set your life down a path towards success and achievement.

Getting out of the bed before most people will set you apart.

Write Out and Review Your Goals

As a part of your routine, you should write out your goals and review those goals on a daily basis.

The quiet morning hours is a perfect time to do just that.

Set your agenda, make a list that will help you organize your time and provide you with the “extra” time you need to accomplish business related tasks.

Make this a habit!

People that are driven to succeed often times do the things that most people will not do.

Writing out your daily goals will assist you in that process.

Look at yesterday’s goals and see if you completed them.

Critique your efforts, where could you improve? What needs to change?

Visualize the Day as a part of your Morning Routine

How do you want your day to go?

Visualize the day ahead of you. See yourself accomplishing a task or goal. See yourself walking down the path of success.

Visualize yourself accomplishing your goals of the day.

These can be small goals…little things that when put together form a definite direction towards those dreams.

Getting up early and creating a morning routine isn’t magic, nor will it alone make you a successful person.

But by getting up early, exercising, setting goals, visualizing those goals being accomplished will go a long way in creating a mindset for success.

I hope you enjoy the podcast.

I’ll see you at the top!

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Podcast: Should You Start a Blog?

Should you start a blog?

A few years ago, when I was teaching students new to the Internet, I would’ve said, “Starting a blog is mandatory.”

Today, well, not so much.

However…

…starting a blog is still an excellent way to generate a group of dedicated followers in the same manner people are with Instagram and their YouTube channels.

But it is quite a bit of work, so I would advise my students today that if they were to start a blog, that it be based on a topic that they feel passionate about.

It’s just too easy to drive traffic very quickly with other methods.

I hope you enjoy the podcast.

Please leave any comments that you may have on this podcast or about any other topic you would like to hear about.

See you at the top!

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Podcast: How to Succeed in MLM

Many have heard the line or have actually recited it, “Are you open to ideas about making money?”

Of course we all are open to making money online, but this one line has probably been used more in the MLM and Network Marketing business models more than any other.

In this podcast, I discuss, from my own perspective, how to succeed online in the MLM world.

For this episode I really focused on finding the right business and 11 things you need to know and do to become a successful Network Marketing hero!

See you at the top!

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Podcast: Getting People Into Your Business

Think Like a Prospect

If you are STILL trying to “get people into your business” then you are probably not finding a lot of success…at least long-term success.

Look, you don’t need to get any one person into your business

As a matter of fact, what you should be doing is figuring out a way to HELP and SERVE your prospects.

You need to start thinking about those that come to your landing and sales pages and figure out what THEY need rather than how much you can make from them.

People look for a business opportunity because they have a desire that needs to be satisfied.

Your job is to find out what that desire is…money, time, both…and solve that challenge.

In this podcast, I discuss how you build your team without the mindset of having to get someone into your business.

See you at the top!

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Abundance Network Review | Week 1

Abundance Network

Abundance Network Review – Just Starting Out

First off, let me start out this Abundance Network review by saying I think that it is great that there is actually a company out there using 21st century technology to promote a business

What I mean is this; until I saw the Abundance Network’s business model I do not believe I have seen one that specifically targets cell phone users…at least not for a money making opportunity platform.

Is this a good thing?

I’m not sure, but I’m game. I suspect that at first it may be a a tough sale, that is to get people to opt into a program with their cell phone rather than a more traditional method of an email capture page.

However, as I have stated, I love the fact that the Abundance Network is using this technology.

And so far….the results have been pretty good, but I’m getting a little ahead of myself.

The Abundance Network Model

So first, let me get this out of the way.

AN is new, brand new. I think they’ve been around for only a few months, but I like the concept.

Today, more than ever we are specifically creating websites and pages for cell phone users, so it only makes sense to target people with those phones.

Think about it?

Do you know anyone without a smart phone of some sort, much less a cell phone?

Of course not. Cell phone use is not going away anytime soon and most people are using their phone to surf the Internet as well.

It just makes sense to target people specifically on their smart device.

The business model is all about promoting an opportunity system through the cell networks.

The abundance network is even using SMS text messaging in place of a traditional email campaign.

This, I believe, is where it really gets awesome!

Who do you know that does not check their text messages?

And…

…the messages are short, sweet and to the point.

I like it.

What do your Prospects have to do?

This is simple, you promote a phone number, and you can do this in a variety of ways from social media marketing, video marketing, solo advertising and more.

You have nothing to do after that point, but to confirm payment once someone has joined

There is one level so everyone opting in will choose that point, $150 dollars.

$100 goes to the referral marketer and $50 will go to the company.

At this point, the member is active, but there is a little more spending required.

You must purchase “usage credits” for the closing system, that’s the system that sends out pre-written text messages to those that opt-in.

Your initial investment with the company ending up around $160-$210.

This is quite an excellent price when you consider that you can replace that income and then some with just 2 referrals.

After that point, your costs depend on your own preferred marketing/advertising methods.

As stated above, every referral that you make will net you $100. Make 5 sales, earn $500.

Make 10 sales a week and net $1000.

Simple.

Traffic Generation to the Abundance Network

OK, so this is a “new” way to generate income online…sort of…but how do you get those folks over to your phone number in the first place?

The management with AN is still finalizing some deals with marketing companies for a “all in one” package where you are generating traffic using a more hands off approach.

This is one of the issues that we face when dealing with start-ups and new companies; many of the components are not in place as they would be with a more seasoned program.

Driving traffic to your Abundance Network phone number then is a matter of a little hustle.

There are methods that I like and I can tell you that I primarily depend on solo advertisers to drive traffic to my sites.

With a phone subscription model there are some unknowns here for me. I just don’t have the data to figure out if I should just send people to a phone number or actually create an opt-in form of my own and then promote the number vigorously from there.

I’ll report back in a week and let you know what is working best for me with my solo ad campaigns.

Otherwise, using social media sites like Facebook and Instagram are still great ways to promote and generate traffic as well as creating videos and video ads on YouTube.

If you are of the “free” advertising mindset then I would focus on contacting folks in business opportunity groups on Facebook.

If you already have a list…well, you know what to do!

AN is in it’s Infancy

The biggest problem that I have with this opportunity right now is that it is new.

Yes, being new can be a problem.

There are always bugs to work out of the system and it takes a tremendous amount of time, and often times money, to get through those rough times.

With that said, I believe there is a ton of possibilities here and the cost is low enough, with enough potential for big gains that I think the “risk” is worth it.

As always, I hardly ever believe your online success is dependent upon a business, but rather your own work ethic and skill set when it comes to promoting and marketing online.

If you are looking to improve your skills, make sure you check out our free training by clicking HERE!

We teach people how to start generating income online and we don’t charge a dime for it!

Summing it all up

My overall opinion of the Abundance Network is still forming, but for now I am pretty excited with the possibilities, but then again, I am not one to wait around for everyone else and when I see something with this kind of potential I will “go for it!”

I think that the Abundance Network will have some of those bugs to work out, but I also think that this program will be one of those that explodes!

My advice?

Get going NOW rather than later and start promoting a number.

For more information, call 1-863-733-8851 or go to: http://workwithmarkrandall.com

I’ll see you at the top!

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Podcast: My favorite traffic sources

In this podcast I talk about my favorite traffic sources.

I’ve been marketing online for quite some time and things aren’t the same as they once were.

The one thing that remains constant is the fact that we need quality traffic coming to our offers.

When I first started marketing, I used many so-called “free” methods, but I found that free meant spending a ton of time working.

That’s when I decided to start using paid methods and I haven’t looked back!

I hope you enjoy the podcast, if you want to watch the video instead, go to: https://youtu.be/4f4ptjPpTLs

See you at the top!

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Traffic.

Traffic is the one thing that we all need whether we are promoting an online opportunity or a shopify store.

So where do you get quality traffic?

There are many places, but one of the most consistent, well targeted and better traffic sources that I have used for the last few years is through solo ad providers.

Yes, I know, solo ads do have a dubious reputation and I have even harshly criticized solo ads in the past.

but…

…IF you have good sources with good and fresh lists of people looking for your products you can find them with solo ads.

So why the change of heart about Solo Ads?

For yeas I was appalled by the deceitfulness of those working within the solo ad industry.

Back in the day, you would get bot traffic, traffic that was not targeted, traffic that came from 3rd world countries with very little disposable capital to spend and traffic that just wasn’t very good at all.

In this podcast, I discuss all of the above factors and also talk about a good place to go to find reputable solo ad providers…providers with results!

See you at the top!

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Wealthy Affiliate Review|Getting Started

Wealthy Affiliate|Years in the Making

So starting with this post, I am going to make a wealthy affiliate review. As in a review of the wealthy affiliate program.

I have been “dabbling” online since 2009 and have generated quite a bit of income from different programs through the years.

The one program or opportunity that I have never been involved with is the Wealthy Affiliate program.

Why?

I’m really not sure. Partly, I think, is because I have always been able to generate a bit of income and was never really interested in affiliate marketing.

However, times change and I have decided to change with the times.

What is Affiliate Marketing

The first thing you may ask is what is affiliate marketing, the type of marketing that Wealthy Affiliate promotes.

The quick definition I found is: A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals

Basically, what many do is set up a website promoting a particular niche such as weddings, baby mama, fishing, camping, etc.

With these sites a lot of folks will do a review of a product or series of products with links to purchase these products listed inside of the review or at the end of the review.

This is just one strategy, the review strategy, but it works.

As visitors click onto the “affiliate” link that you provide in your review, they will then be directed to the store or company that sells this product.

If your referral makes a purchase, you are then sent a commission for that referral’s purchase.

Simple.

Why do a Wealthy Affiliate review?

As stated above, I’ve been marketing online since 2009, but Wealthy Affiliate has been around since 2005 and that makes them, after 14 years of success, very attractive to me.

Why do a review now?

That may be a better question, but to be honest I simply haven’t had an interest, until now, to get involved with an affiliate type of program.

Plus…I’m quite interested in the training that they have created through the years and I want to see what it is that they have.

One thing about any company or any marketer, after 14 years of being in business and finding success as WA has, they probably have a few tidbits of knowledge to share!

The Wealthy Affiliate Program

If you click onto the wealthy affiliate website and go to their pricing, there is a free membership, which is a good way to get people to “check it out.”

The membership comes with quite a bit of information and at the very least, I would think a person could figure out if they actually want to take the next step to becoming a paid member.

Also, as you can see from their own website, there is a “zero risk” guarantee with their program and many testimonials through the years to back up quite a bit of success for the students as well.

Wealthy Affiliate Review up to this Point

Obviously, I haven’t done too much yet, but stay posted as I will be writing additional information about the Wealthy Affiliate program here and on my YouTube channel, https://youtube.com/elitemarketingsystem

See you at the top!

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