What’s Up with Big Ticket Programs?
I’m not going to lie, I have always liked big ticket programs.
I have always liked the fact that you can get out there and generate a very large income very quickly.
What I have not enjoyed is the fact that so many people cannot do the same thing.
And no matter how hard I have tried, I have had very little success helping those that have struggled with big ticket opportunities to become more successful with them.
That’s one of the reasons why I chose to start the Elite Marketing Systems Group in the first place; I wanted to help.
MOBE and Digital Altitude
MOBE, also known as My Online Business Empire and Digital Altitude have both been shut down by the FTC.
In March of 2018, Digital Altitude/Aspire was shut down by the FTC.
The reason for the injunction by the FTC was due to alleged misleading or false claims of income potential.
And if you look at the claim closely and the original site, they absolutely made false claims of income to their potential clients.
MOBE, as it would be, is actually where the owner of Digital Altitude, Michael Force, sprang from.
Ironically enough, the Federal Trade Commission came knocking on the MOBE doors quite soon after their shut down of DA, June 11th, 2018.
So why am I talking about two companies here that were shut down by the FTC for making false claims of income and income potential?
Because it is important that those of us that create coaching and training sites and or programs must be honest or we too will face the fire from the FTC.
And rightly so I might add.
You do not tell potential clients that they are absolutely going to make such and such figures in such and such time.
There are many people that are profiting in big ticket programs, ecommerce programs, network marketing programs…you name it.
And I do not believe that these programs are scams.
…you DO NOT, under ANY circumstances make promises of riches to anyone no matter what awesome program you may be in. Period!
This is a Warning
Some people may wonder why I am writing this post, I mean this occurred over a year ago!
I’ll be more than happy to tell you why.
First, as I stated above in the opening paragraph, I like big ticket programs. I like how quickly you can generate a large about of money and I even like the products that are sold.
Second, I hate marketers that lie, especially about income and income potential.
Third, I want you to be able to generate an incredible income and quite simply, a big ticket program can be a great way to do so, when you know how!
Lastly, although I promote a big ticket program and while I want to attract my audience to that program, I do believe that you must crawl before you walk and walk before you run.
Let me explain.
Crawl, Walk, Run
The idea that you or anyone else can come online and hit the lotto is a delusion.
Like everything else in life, success online comes with sacrifice and hard work. I do not believe in the idea of success that is not earned and for the most part, those that are successful have earned it, they have taken the time to learn their “trade.”
You see, I too could make claims of how easy making money online is, after all, I do think it is quite easy, but…
…easy is a matter of perspective. Riding a bicycle is easy to most people, but it can seem like a monumental hurdle for anyone that has never done so.
With that in mind, I often think of building a business online should adhere to what I call the crawl, walk, run method.
Start at the Beginning
Obviously, the first thing you will do as a human, in terms of mobility, is to crawl. Most of us humans accomplish this somewhere within the first year of our lives.
That’s a six months to a YEAR!
I mean, isn’t that incredible? That it literally takes six months to a year just to be able to crawl?
But then what happens?
Suddenly, with more confidence and a little prodding from our parents, we actually start taking steps, baby steps not to be too cliché, but ultimately we walk.
A few more months and we are running, perhaps not very well, but we are trucking along at any rate.
So what’s the point?
The point is this. While I love a good big ticket program, for a newbie to expect that they too will start generating thousands and thousands of dollars on auto-pilot is not a dream, but rather a fantasy, a fantasy that too many shady marketers will use to their benefit.
Like ALL business models, there are skills to be learned and honed. There are long days and there is constant learning.
More than anything else, there must be the “grit” to get it done, that one character trait that won’t allow you to quit no matter what.
As far as MOBE or Digital Altitude are concerned, or any other company out there, whatever they could have been has been lost by those that wanted to skip the stages that you must go through.
And this is something that all marketers should keep in mind. We all enjoy the opportunities that exist, but we mostly enjoy these things because we already know what work must be done and we enjoy even that.
If you are looking to join a big ticket company, I do not want to discourage you, but I do want to leave one piece of advice for you.
If it seems too easy, if some slick marketer out there has convinced you that you can make a ton of money, very fast without having to deal with the normal ebbs and flows of business then you are on a very fast path indeed and that path will lead to you losing money.
While big ticket is awesome, you may want to cut your teeth on a program that doesn’t cost near as much. Hone your skills, learn how to set up a sales system. Learn how to test advertising.
If you never give up, you WILL succeed, but you shouldn’t think that you are going to be able to run a marathon when you haven’t even learned how to walk across the yard.
Do the work, focus on your “education” and remain steadfast on the object of your desires. In the end, you may be the greatest “marathoner” of us all!
See you at the top!