Finding a Targeted Audience is Vital to Your Online Success
As the heading above would suggest, finding that targeted audience that you can provide content for is a vital first step for your success in the Internet Marketing world.
Many people come online thinking that if they have a good or even a great product, that is all that they will need.
This is far from the truth. While you may have a substantial market, targeting an audience is one of the best indicators of whether or not you will even have a chance for success.
How well you target prospects will determine how “easy” it will be for you to generate income immediately or not.
Finding a Targeted Audience is Simple
While finding your audience may sound difficult, it really isn’t.
There are so many tools out there today that just about anyone with a little sense can figure this one out.
One of my favorite places to find that targeted audience is on Facebook.
Most people online will have a Facebook account and therefore, access to thousands, if not more, individuals looking for opportunities or ways to solve problems that they are having trying to market and promote their products or opportunities.
And accessing that information is quite easy.
All that is needed is for you to go to your Facebook search bar and type in a term or an author or a business model.
For example, if I want to look for people that are interested in affiliate marketing, I simply type in affiliate marketing in the search bar.
This will provide me with groups and pages covering this topic.
The great thing is, that much of the time I can find out who likes these pages or who is in these groups.
This gives me the opportunity to find an almost unlimited supply of prospects to make a simple pitch to.
Since most people online that are in these groups are NOT succeeding (ask me later how I know this) then it is often simple for you to simply message those folks directly letting them know, for example, that you have free training that will show them how to recruit…no strings attached.
I utilize this method because I firmly believe that if we give enough good information and content to those in need, that they will gravitate towards our sites, channels and pages to find out more information that will help them solve their problems online.
Don’t Forget Your Keyword Research
Prior to signing up to any business opportunity or getting involved with an affiliate program, you are going to want to check the keywords and phrases surrounding that program or opportunity.
Utilizing the Google Keyword Planner will allow you to find out what people are searching for on Google and will even suggest additional key phrases that you can then create content around…as long as there are enough people searching.
The search results typically are for the month.
Once you find some juicy key phrases that many people are typing into the Google search engine, you should be able to get an idea of what people are looking for.
Once you have this information then it is simply a matter of creating content utilizing the key phrase. When people start searching that term, the object of the game is for you to have content out there that they will find.
It’s all about figuring out what your BEST prospect needs and then fulfilling that need with the very information that they are looking for.
Yes, this sounds very easy, but there are some additional steps that you will want to take to make sure that your content will be viewed in the first place.
To sum it all up, you want to make sure that you are completing this search for a targeted audience before you do anything else.
Minutes spent researching good keywords and key phrases will save you hours in the long run.
See you at the top!