The answer is simple enough…you have to have a place where you convey information to prospects coming to your site.
For example, let’s say you are selling information about a hobby.
We will use golf since it’s one of the most popular “hobby” niches out there.
Let’s say you also have a product or two to promote or a newsletter you’d like to publish.
How are you going to start selling the product? Promote your newsletter?
Leverage the Internet
If you are going to use the Internet to sell or promote any product or service, you need to find a way to operate 24 hours a day, 7 days a week using the Internet.
Golf is a sport played around the world.
How many people do you know in a foreign country that play golf?
Chances are, not that many.
However, if you harness the power of the Internet by providing a free instructional video or a monthly newsletter covering golf topics…
…and it’s somewhat interesting to boot, you will have the opportunity to collect a name and an email address (in exchange for the video or newsletter) and you will be able to stay in contact with these folks by providing them with excellent service and information about your favorite sport!
A sales funnel is what will help you leverage the Internet and turn your efforts into something that people can actually utilize making you the new “expert” with the advice…and occasional product to sell.
Over time, you can create a list of thousands of people that read your articles, listen to your advice and possibly even buy the products that you promote!
I’m not saying that you are going to compete with Ping or Titleist, but you can position yourself to be the golf pro you always wanted to be or even…dare I say it…profit from your hobby.
And there isn’t a thing wrong with that!
How to Build Your Sales Funnel
Building your sales funnel is not that difficult.
At this time, there are many ways that you can do this, many people specialize in creating sales funnels for people involved in just about any niche you can think of.
The first company that comes to mind is clickfunnels.
This is a company that provides information, training and creation of sales funnels using their software.
You could also use LeadPages, which is another company that does the research and creates beautiful and professional looking landing pages and opt-in pages for your potential prospects to come to.
These pages often will be attached or “integrated” with an email marketing company such as Aweber, Constant Contact or MailChimp to name just a few.
What is an Auto-responder?
Before I get too far down the road, I probably should answer the question, what is an auto-responder.
In a nutshell, an auto-responder is an email marketing system that let’s you create pre-written email campaigns for the prospects opting into your landing page.
Typically, you would set up an auto-responder with about 30 or so email messages with information about your niche and every so often with a pitch for a particular product that you find useful.
You can place links to the product page of your website or even a specific product that you are promoting within the email itself.
An auto-responder allows you to follow up with prospects that come to your site and sign up for that instructional video or newletter.
Many auto-responders also have the ability to send out an email “blast” to those on your list.
Let’s say that you have an auto-responder set up with 3 or 4 weeks of emails providing information about your niche.
If you would like to send out an email to the entire list of prospects that you have attained, you can do that with an email blast that will send that particular email right away.
This is a better way to send out a weekly or monthly newsletter to those folks on your list providing them with informaiton or whatever it is that you’d like to share.
Got it! What’s a Landing Page
A landing page is the first place a person, i.e. prospect, will come to.
For instance, if you have an ad pertaining to a product that you are currently promoting, when a prospect clicks on the link within the ad they will arrive at your landing page.
Some landing pages have videos, many do not, but this is the first page that folks come to.
Often times landing pages will have an “opt-in” box where you will collect a name and an email in exchange for that instructional video or a report or newsletter.
This is how you start to build your list.
Once on the list, and once someone enters their name and email in the opt-in box, the auto-responder series will start.
You can also re-direct your prospect to a sales page where you are promoting a product or service.
Or, you can send them to a simple Thank You page that let’s them know they have subscribed to your newsletter.
Develop Your Relationships
A sales funnel often times allows you to develop a relationship of sorts with people that come to your site.
With a sales funnel, you can keep in contact with those that have opted in and grow your following.
Who knows where this could lead!
But I will stress that you should nurture those relationships, develop them over time. Soon enough, you will be the expert in your field!
No matter what your niche is, having a sales funnel in place to promote information, a service or even a product will help you harness the power of the net.
Now you’re thinking, “That’s NOT a simple question!”
And, of course, you are right…it’s not really all that simple.
But it is an important question and one that you should give a lot of thought to before you step into the own my own business world.
So many times people come online thinking that they want to make a lot of money, but I can assure you that isn’t enough.
Why do you want a lot of money?
Do you really want a lot of money?
Maybe you just want time, or a vacation, or a new home, new car, etc.
Figuring out what it is that you want is important for a variety of reasons, but perhaps one of the most important is because your want or your why is what will keep you going when the world around you is falling apart.
One of the things that I started doing a while back that really helped me become more focused and productive was to create a morning routine.
I understand that a lot of people have a routine, but how many are really being mindful and focused on their needs rather than some rote actions that lead us from the house, to work and then back home again?
You know, the rat race routine?
Creating the Routine
I’m not talking about the motions you go through in order to get out of the house to your job.
Nor am I talking about the requirement to get out and do some extreme form of Yoga.
What I am talking about here is setting up a routine to set up your day, your week and so on, being mindful of the path that you are walking to achieve your goals.
We are no longer going to go through the motions of the inevitable daily job grind
Rather, I am talking about a specific routine that you create for you!
Getting up early
There are many benefits to waking up early.
Former U.S. Navy SEAL Jocko Willink gets up every morning at 4:30 a.m.
In his own words, ” That’s what you do. Impose discipline on your life. That’s the way it works.”
And it is true! Setting a time like 4:30 am requires you to get out of bed, often times when you do not feel like it.
More importantly, getting up early gives you “extra” time to plan out your day, exercise or simply collect your thoughts before anyone else is stirring around.
Getting up early and doing the other tasks that require self-discipline are things that you do because you choose to do them and you commit to that choice.
You set yourself apart from the crowd, from the rat race by making the simple decision to get up.
Setting the Tone with your Morning Routine
Getting up in the morning is just one way to start a process and habit of positive programming.
In those early morning hours, you can make time to read a good book, write, create a daily vlog or blog post, exercise, meditate.
The key here is that you are controlling the moments with these simple actions.